ROLE – CREATIVE DIRECTOR

Rowan 1 + Rowan 2

Creative Direction for Rowan Zorilla 1 and 2 color-way release. The concept was mean to show the distinction between the two models. The Rowan 1 is known for its slimmer, board feel benefits. Alternately, the Rowan 2, is beefed up for more durability and impact protection. The solution - two Rowan's skating the same spot, performing two different tricks. Rowan 1 keeping it mellow, while Rowan 2 goes big.

Photography: Alex Papke
Video: Josh Beagle