ROLE – CREATIVE DIRECTOR + DIRECTOR

I convinced Vans to build a monster truck.Inspired by the ethos of the Dime Glory Challenge, massive, outrageous, and completely out of control. The Bigfoot became the ultimate statement of our arrival.

We launched it with a commercial designed to be loud, unapologetic, and impossible to ignore. The result: Vans’ most‑shared piece of content of the season.