ROLE – ART DIRECTOR

I led the art direction for the visual center of Vans’ “Always Pushing” global brand campaign, creating a flexible design system capable of housing any body of work, from OOH and video to digital and print.

The system marked a new design territory for Vans, moving away from the traditional all‑caps, distressed punk aesthetic in favor of clean, sentence‑case typography. Large typographic headlines were introduced with subtle rotation to keep the work feeling loose and energetic. Imagery was carefully considered and treated to honor Vans’ DIY roots, reinterpreted in a fresh, modern way.