ROLE – ART DIRECTOR

We created a campaign that pulls back the curtain on an eclectic family and their quirky game‑day traditions. Each vignette spotlights a different family member, capturing the rituals and idiosyncrasies that make their routines uniquely their own.

The result was an irreverent yet elevated campaign that pushed Reebok creative into new territory. I led art direction across all touchpoints from concept through production, ensuring a cohesive, unexpected execution at every level.