ROLE – ASSOCIATE CREATIVE DIRECTOR

Jordan Brand and Travis Scott officially welcomed longtime family member and global DJ Chase B into the Jumpman Jack family with the release of the CJ1 T‑REXX.

To mark the moment, we built a custom friends and family retail experience, exclusively shoppable by Chase and Travis’ inner circle. Additionally, we created a launch party where Chase took the stage. Inspired by PS2 era aesthetics, both experiences fused nostalgia and futurism, pulling guests into a cyber‑charged world rooted in music, culture, and product.

The result? Drinks flowing, shoes selling, and Chase’s world fully brought to life.