SMASHING PUMPKINS X HUF

ROLE – CREATIVE DIRECTOR

HUF x Smashing Pumpkins taps the band’s iconic visuals, mixing washes of psychedelics, bold graphics, and anthemic lyrics with new cut-and-sew silhouettes, tees, pants, and accessories.

I established and executed the direction for the campaign from concept to completion. My contributions included photo + video direction (on set, concept, editing direction) and working with graphic designers to execute asset requests.