FREDDIE GIBBS X HUF

ROLE – ACD

HUF tapped Indiana-based rapper and longtime friend, Freddie Gibbs for their latest collab mixing Las Vegas glitz and casino icons with surreal graphics and cameos.

I provided creative Direction for the launch campaign from concept to completion. My contributions included photo direction, script writing, video direction and working with graphic designers to execute emails and adverts.

Japan Activation

Role – ACD 

To launch the line, we created a pop up launch event in Tokyo. I art directed the space to make it uniquely Freddie.