6TH STREET SHUTDOWN

Social media campaign design for the Adidas 6th Street Shutdown event in San Francisco, CA.

THE BRIEF

Since the campaign would launch on social media, my aim was to create a shareable look that would reflect the iconic grit of 6th street. The final design was distributed through the Adidas, Thrasher and Atlas social channels, and shared by many additional media outlets and pros. In the end, the event was a success, drawing in hundreds of spectators to watch an insane performance by legendary skateboarders.

 
 

SOCIAL MEDIA

Event DAY

PROCESS

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